What Does Public Opinion Mean for Your Business Strategy?

| Jun-12-14

<p>NACDS member companies planning for 2015 and beyond may find the Victory Vision program to be a helpful &ldquo;environmental scan&rdquo; that can help guide their decision-making.</p>
<p>Victory Vision is NACDS&rsquo; annual opinion research program, which gauges the views of likely voters and those engaged and informed in current events. The research tracks perceptions over time while also taking a snapshot of public opinion on emerging issues.</p>
<p>NACDS staff are available to present research findings at industry or company events&mdash;in- person or via webinar. Staff also stand ready to discuss research findings with company personnel so they can incorporate it into their own presentations.</p>
<p>&ldquo;Victory Vision tells us what respondents think&mdash;and why&mdash;on issues including new pharmacy services, pharmacists as healthcare providers, prescription drug abuse, and the overall positioning of pharmacy as the face of neighborhood healthcare,&rdquo; said Chris Krese, NACDS&rsquo; senior vice president of marketing, communications and media relations.</p>
<p>&ldquo;The research is all about positioning pharmacy most effectively to maximize its positive role in improving healthcare delivery and improving lives.&rdquo;</p>
<p>NACDS&rsquo; Victory Vision research has been presented before audiences including the NACDS Regional Chain Conference, NACDS RxIMPACT Day on Capitol Hill, regional-manager meetings of NACDS chain member companies, the NACDS Board of Directors and NACDS committees.</p>

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2016-12-06T13:24:28+00:00 Jun-12-14|Categories: Article|Tags: , , |