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<p>Are you a registered exhibitor for the NACDS Total Store Expo and looking to maximize visibility to market a new product or service?</p>
<p>Are you a journalist always on the lookout for new and innovative retail products to feature in your publication or news outlet?</p>
<p>Planning ahead is a key component to optimizing the NACDS Total Store Expo experience. To help both exhibitors and members of the media achieve their goals, NACDS has unveiled online resources in lead-up to the event, which will be held August 23-26, 2014 in Boston. These resources are available on the NACDS Total Store Expo <a href="http://tse.nacds.org/media">website</a>.</p>
<p>Exhibitors can <a href="http://pressroom.nacds.org/">upload</a> a news release to the <a href="http://pressroom.nacds.org/display"><em>Online Press Room</em></a> to promote a new product or service that will be featured at their booth at the NACDS Total Store Expo. Exhibitors can also find information about the <a href="http://tse.nacds.org/Exhibitors/product-showcase-exhibitors">Product Showcase</a>, where new products are displayed in glass showcases on the trade show floor. A <span style="box-sizing: border-box; line-height: 20px; color: #008abe;"><a href="http://tse14.mapyourshow.com/5_0/product.cfm" target="_blank" style="box-sizing: border-box; color: #008abe; text-decoration: none; line-height: 20px;">"virtual" Product Showcase directory</a></span> is now available for viewing.</p>
<p>Members of the media can utilize these online <a href="http://tse.nacds.org/media">resources</a> to learn about new products and services they want to cover in their reporting of the NACDS Total Store Expo by visiting the <a href="http://pressroom.nacds.org/display"><em>Online Press Room</em></a> and exploring the <a href="http://tse14.mapyourshow.com/5_0/product.cfm?">Product Showcase</a>. Media can also learn about registration policies and take advantage of other tools such as publication bins and how to distribute publications to retailers and suppliers in their exhibit booths or hotel rooms.</p>
<p>For more information about the online media resources, please contact NACDS’ <a href="mailto:ckopple@nacds.org">Chrissy Kopple</a> at (703) 837-4266.</p>
