Nielsen Recognizes Successful Product Launches in 2012

| Jul-2-14

<p style="line-height: 115%;">What does it take to achieve a breakthrough innovation? Apparently a lot, since more than 85 percent of new CPG products fail in the marketplace.&nbsp;</p>
<p style="line-height: 115%;">Nielsen recognized 14 brands out of 3,463 product launches in 2012, and examined their rare success. All had earned more than $50 million in their first year of launch and earned at least 90 percent of year one sales in year two. The products all filled an important emotional, functional or social consumer need. </p>
<p style="line-height: 115%;"><span style="line-height: 115%;">Visit the Nielsen </span><a href="http://www.nielsen.com/us/en/insights/news/2014/how-2014s-breakthrough-innovation-winners-changed-the-game-and-won.html" style="line-height: 115%;">website</a><span style="line-height: 115%;"> to learn what 8 of the 14 Breakthrough Innovation winners actually did during their launch to help ensure their success.</span></p>
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2016-07-06T14:25:43+00:00 Jul-02-14|Categories: Article|Tags: |
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