New print and radio ads promoting provider status legislation—H.R. 592/S. 314, the Pharmacy and Medically Underserved Areas Enhancement Act—hit the D.C. market recently.
The ads tell a story about bridging a gap in healthcare that lawmakers need to know.
The ads, created by the Patient Access to Pharmacists’ Care Coalition (PAPCC), emphasize the importance of access to healthcare for seniors. NACDS is a steering committee member of the PAPCC, whose primary goal is to promote legislation that would expand access and payment for Medicare Part B services by state-licensed pharmacists in medically-underserved communities.
The latest ad tells the story of Vivian, a 70-year-old woman with asthma who has difficulty in getting appointments that fit her schedule.
The prominently and strategically placed print ads—placed in the National Journal, The Hill, Roll Call, Politico and Congressional Quarterly Weekly—bring a high level of visibility to the issue of expanding patient access to pharmacist-provided services for patients in medically underserved populations. The radio ads ran on popular D.C. news stations geared for commuters. The ads tell a story about bridging a gap in healthcare that lawmakers need to know.