Media Campaign Promotes Pharmacists’ Role in Senior Care

| Mar-25-15

The Patient Access to Pharmacists’ Care Coalition (PAPCC)—a group of more than 25 organizations, including NACDS—announced the launch of an expanded media initiative promoting the role that pharmacists can play in addressing challenges seniors face with inadequate access to healthcare services in medically underserved communities throughout the nation.

Members of Congress and their staff know the benefit of having pharmacists as part of the healthcare team.

The coalition represents patients, pharmacists, pharmacies and other stakeholders.

The Pharmacy and Medically Underserved Areas Enhancement Act would provide Medicare beneficiaries access to pharmacist-provided patient care services as authorized by state laws and regulations in medically underserved communities.

“While the Pharmacy and Medically Underserved Areas Enhancement Act (S. 314/H.R. 592) enjoys strong and growing bipartisan and bicameral support, we are expanding our efforts to promote the role that pharmacists can play in providing healthcare services to seniors,” said Vince Ventimiglia, president of Leavitt Partners Collaborative Advocates and advisor to PAPCC.

“Members of Congress and their staff know the benefit of having pharmacists as part of the healthcare team. Through this initiative, we intend to raise awareness about how pharmacists can help seniors in areas of the country where access to care can be challenging.”

As part of the initiative, PAPCC will run print and digital advertising in Beltway media outlets over the course of the congressional calendar. The “Pharmacists Care, in more ways than you may know” ad, the first in a series, begins to educate readers about the role that pharmacists can play in filling the gap some patients face in accessing care.

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2016-07-20T10:35:18+00:00 Mar-25-15|Categories: Article|Tags: , |