By the Numbers: Women without Children Are a Powerful Retail Force

By: | Jun-27-14

<ul>
<li>47&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Percentage of women ages 20&ndash;44 who don&rsquo;t have children</li>
<li>80&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Percentage of non-moms who say they could lead a happy life without children</li>
<li>35&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Average percentage amount more than women with kids women without kids spend on groceries</li>
<li>1,500&nbsp;&nbsp; Number of friends and followers on social media women without kids have</li>
<li>28&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Average total hours per week non-moms spend on social media</li>
</ul>
<p><em>Source: Research findings from an April 2014 Devries Global </em><a href="http://www.devriesglobal.com/downloads/shadesofotherhood.pdf"><em>study</em></a><em>, </em>&ldquo;Shades of Otherhood: Marketing to women without children&rdquo;</p>

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2016-07-06T14:32:52+00:00Jun-27-14|Categories: Article|Tags: |