61 | Percentage of shoppers who read food labels for ingredients |
57 | Percentage of customers who take vitamins and/or supplements |
56 | Percentage of buyers who buy fresh food instead of frozen |
55 | Percentage of consumers who buy products from trusted brands |
54 | Percentage of purchasers who buy foods that do not have “unhealthy” ingredients |
Source: An Acosta Hot Topics report: Health & Wellness 360